BrandLab, a consulting firm, has published its 2025 ranking of the most valuable IT brands in the Russian market. The ranking features 30 IT companies, including ICL Group.
According to the ranking's organizers, "the top 30 brings together companies whose main offering to the market is technology itself, rather than technology used merely as infrastructure, a sales channel, or a tool for business growth."
The evaluation covered 500 IT brands and was based on both revenue and brand strength, measured using key marketing indicators such as brand awareness, customer loyalty, and the effectiveness of communications. Brand value was calculated based on the previous fiscal period – the 2023 results were used to estimate brand value for 2024, and the 2024 figures were used for the 2025 calculations.
According to the ranking, ICL Group came in 22nd place. The company's brand value totaled RUB 13,1 billion, increasing by 11 % compared to the previous year.