ICT IN RETAIL 2015
What new opportunities may become available to Russian retail market thanks to modern technology? The «ICT in Retail 2015» conference will answer to this and other pressing questions
The informatization level of retailers remains uneven. Large and medium retail sector, which includes companies with a large branch network, already has a high level of automation. The demands of small retail companies are successfully covered by simple accounting systems and modern cash registers. Over the recent years the market has experienced an increasing demand for automation by small regional companies.
Development of online trade stimulates the demand for high-performance IT platforms that are capable of operating at high loads and meet modern information security requirements. Such solutions must include all modern marketing tools — improved search and navigation, cross-selling mechanisms, relevant offering system on the basis of the analysis of buyer’s actions on a website.
What are the main results of the development of IT in the retail sector in 2014?
How will the retail IT strategy change in the new environment?
What IT tasks are the most relevant for large retailers today?
These and many other questions will be discussed at the conference.
GALINA MUSINA — Key Account Manager
EUGENY FRIDLAND — Head of Commercial Services